A portion of the expenses for initiatives that contribute to strengthening the management foundation and improving productivity will be subsidized for accommodation businesses and other tourism infrastructure providers. These initiatives include securing and developing human resources, beginning with recruitment activities; improving operational efficiency through the introduction of DX; disaster preparedness; efforts to improve capabilities in responding to inbound visitors; promoting barrier-free access; and facility improvements that enhance the appeal of the facilities.
Miyagi Prefecture, Sendai City: Comprehensive Subsidy for Accommodation Businesses (FY2026)
September 12, 2026
Summary
Sendai City provides a subsidy for accommodation businesses and other tourism infrastructure providers undertaking initiatives such as human resource development, DX implementation, disaster preparedness, inbound visitor support, barrier-free improvements, and facility enhancements.
Key Information
| Location | Aoba Ward, Sendai City; Miyagino Ward, Sendai City; Wakabayashi Ward, Sendai City; Taihaku Ward, Sendai City; Izumi Ward, Sendai City, Miyagi |
|---|---|
| Opening Status | Open for Applications |
| Application Period | May 1, 2026 – Jan 29, 2027 |
| Max Subsidy Amount | ¥500,000 |
| Subsidy Rate | 1/2 |
| Purpose | Human resource development and employment / management improvement and strengthening / tourism and inbound tourism / productivity improvement and operational efficiency / digitalization / crime prevention, disaster preparedness, and BCP |
| Eligible Expenses | Advertising expenses / outsourcing expenses / rental fees / system purchase and system development expenses / service usage fees / equipment and consumables expenses |
| Eligible Applicants | Accommodation facilities / sole proprietors / corporations |
| Implementing Agency | Sendai City |
| Official Page | https://www.city.sendai.jp/kankokikaku/syukuhakujigyou/sougoushien.html |