As tourists, including visitors to Japan, are concentrated in the central Hokkaido area, resulting in an imbalance in travel destinations, this program supports efforts to promote directing visitors to regional areas.
Hokkaido: Subsidy Program for Supporting Visitor Distribution to Regional Areas to Address Regional Concentration (FY2026)
September 15, 2026
Summary
This program supports initiatives that promote directing tourists, including international visitors to Japan, to regional areas and help address the concentration of visitors in central Hokkaido.
Key Information
| Location | Hokkaido |
|---|---|
| Opening Status | Open for Applications |
| Application Period | Aug 19, 2026 – Dec 28, 2026 |
| Max Subsidy Amount | ¥300,000 |
| Subsidy Rate | Flat-rate |
| Purpose | Regional revitalization and community development / Tourism and inbound tourism |
| Eligible Expenses | Travel expenses / Accommodation expenses |
| Eligible Applicants | Businesses in the relevant region |
| Implementing Agency | Secretariat for the Subsidy Program for Supporting Visitor Distribution to Regional Areas to Address Regional Concentration |
| Official Page | https://sokyakushien.pref.hokkaido.lg.jp/ |