The purpose is to improve service standards and labor productivity throughout tourist destinations through the joint use of equipment and other facilities by multiple tourism-related businesses within the region.
Subsidy for Promoting the Development of Regional Reception Environments (Support for Efficiency in the Tourism Industry as a Unified Region) — Third Call
September 23, 2026
Summary
This program supports the joint use of equipment by multiple tourism-related businesses to improve service standards and labor productivity across tourist destinations.
Key Information
| Opening Status | Open for Applications |
|---|---|
| Application Period | Aug 27, 2026 – Sep 29, 2026 |
| Max Subsidy Amount | ¥50,000,000 |
| Subsidy Rate | 1/2 |
| Purpose | Tourism and inbound travel; equipment investment; productivity improvement and operational efficiency; environment |
| Eligible Expenses | Machinery and equipment costs; equipment purchase costs; system purchase and system construction costs; building costs; equipment and consumables costs |
| Eligible Applicants | Consortia |
| Implementing Agency | JTB Corporation, Japan Tourism Agency |
| Official Page | https://kouritsukashien-r8.go.jp/ |