Under the “Matsumoto City Tourism Vision” formulated in 2024, the city supports projects funded by the lodging tax that aim to realize an open tourist destination in harmony with local life by improving hospitality, promoting winter tourism, creating a sustainable tourist destination, and encouraging visitors to tour and stay, while enabling residents and tourists to jointly nurture and create the appeal of the region.
Matsumoto City Tourism Appeal Creation Support Subsidy
September 24, 2026
Summary
Matsumoto City supports projects that enhance hospitality, promote winter tourism, create a sustainable destination, and encourage tourism and longer stays in harmony with local life.
Key Information
| Location | Matsumoto City, Nagano |
|---|---|
| Opening Status | Open for Applications |
| Application Period | Apr 1, 2026 – Jan 29, 2027 |
| Max Subsidy Amount | ¥1,500,000 |
| Subsidy Rate | 4/5 (maximum amount varies depending on the application category) |
| Purpose | Regional revitalization and community development; tourism and inbound tourism |
| Eligible Expenses | Production and development costs |
| Eligible Applicants | Cooperatives, organizations, and others |
| Implementing Agency | Matsumoto City |
| Official Page | https://www.city.matsumoto.nagano.jp/soshiki/76/202406.html#pagetop |