To promote the consumption and expand demand for prefecture-produced agricultural, forestry, and fishery products, as well as prefecture-produced rice flour and other products, Niigata Prefecture will implement a program that subsidizes part of the expenses required for initiatives undertaken by food-related businesses, producer organizations, and others to expand the consumption of prefecture-produced agricultural, forestry, and fishery products, prefecture-produced rice flour, and other products, as well as products made using them.
Niigata Prefecture: FY2026 New Market Development Support Program for Prefecture-Produced Foods — Third Application Round
October 3, 2026
Summary
Niigata Prefecture will subsidize part of the costs for initiatives by food-related businesses and producer organizations to expand consumption of Niigata-produced agricultural, forestry, and fishery products, rice flour, and related products. The subsidy is up to ¥3,000,000, with a rate of 1/2, although the maximum amount may vary by project.
Key Information
| Location | Niigata |
|---|---|
| Opening Status | Open for Applications |
| Application Period | Oct 1, 2026 – Nov 25, 2026 |
| Max Subsidy Amount | ¥3,000,000 |
| Subsidy Rate | 1/2; the maximum amount may vary depending on the project |
| Purpose | Overseas expansion / capital investment / manufacturing and development of new products / developing and expanding sales channels / sixth-sector industrialization |
| Eligible Expenses | Expert honoraria / exhibition and booth fees / communication and transportation expenses / travel expenses / machinery and equipment expenses / commissioned expenses / rental fees / raw material and material costs |
| Eligible Applicants | Cooperatives, organizations, and other groups / agricultural corporations / agricultural organizations |
| Implementing Agency | Niigata Prefecture |
| Official Page | https://www.pref.niigata.lg.jp/site/syokuhin/0857954.html |