To promote the development of new technologies by companies and support the creation of markets for new products based on new technologies, subsidies are provided for the costs of exhibiting new products at trade fairs and for advertising and promotional expenses.
Toyama City, Toyama Prefecture: Subsidy to Promote Market Creation for New Products by Venture Companies and Others (FY2026)
October 10, 2026
Summary
Toyama City provides subsidies for trade fair exhibition and advertising expenses to support companies developing new technologies and creating markets for new products.
Key Information
| Location | Toyama City, Toyama |
|---|---|
| Opening Status | Open for Applications |
| Application Period | Apr 1, 2026 – Mar 31, 2027 |
| Max Subsidy Amount | ¥300,000 |
| Subsidy Rate | 50% |
| Purpose | Business start-up, entrepreneurship, and ventures / business improvement and strengthening / business format conversion and expansion into new fields / research, demonstration experiments, and industry-academia collaboration / development and expansion of sales channels |
| Eligible Expenses | Exhibition and booth fees / advertising expenses |
| Eligible Applicants | Small and medium-sized enterprises / sole proprietors / businesses established less than five years ago |
| Implementing Agency | Toyama City |
| Official Page | https://www.city.toyama.lg.jp/business/kigyoshien/1010594/1005678.html |