This program aims to expand exports of Japanese alcoholic beverages, promote management reform and structural transformation in the alcoholic beverage industry, and foster the sound development of the industry by supporting initiatives by alcoholic beverage businesses aimed at overseas expansion, such as branding Japanese alcoholic beverages and developing overseas demand through inbound tourism, as well as ambitious initiatives such as developing new markets in Japan and overseas.
Liquor Industry Promotion Support Project Subsidy – 6th Round (FY2026)
October 14, 2026
Summary
This program supports branding Japanese alcoholic beverages, overseas expansion, and the development of new markets in Japan and overseas. It aims to expand exports and promote management reform and structural transformation in the alcoholic beverage industry.
Key Information
| Opening Status | Open for Applications |
|---|---|
| Application Period | Oct 8, 2026 – Oct 28, 2026 |
| Max Subsidy Amount | ¥10,000,000 |
| Subsidy Rate | Overseas Expansion Support Category: 1/2; New Market Development Support Category: 1/2, 2/3; *The maximum amount may vary depending on requirements, etc. *Minimum amount: ¥500,000 |
| Purpose | Management improvement and strengthening, Overseas expansion, Tourism and inbound, Equipment investment, Market development and expansion |
| Eligible Expenses | Expert fees, Exhibition and booth fees, Communications and transportation expenses, Travel expenses, Machinery and equipment costs, Miscellaneous service expenses, Document purchase expenses, Commission expenses, Outsourcing expenses, Rental fees, Raw material and material costs, Expenses related to intellectual property rights |
| Eligible Applicants | Sole proprietors, Cooperatives and organizations, Corporations |
| Implementing Agency | National Tax Agency |
| Official Page | https://www.nta.go.jp/taxes/sake/boshujoho/hojojigyo.htm |