McDonald's has introduced a new proprietary loyalty program, My McDonald's Rewards, offering customers points for mobile and delivery orders that can be redeemed for popular menu items and digital goods.

How to Earn and Redeem Points

Starting September 2025, customers using the official McDonald's app for mobile orders or McDelivery will earn one point for every 10 yen (including tax) spent. Accumulated points can be exchanged for a variety of rewards.

Popular Reward Options

The rewards catalogue includes free food items such as a Big Mac for 1,300 points or a Large Fries for 1,000 points. For as few as 50 points, users can also download exclusive smartphone wallpapers featuring characters like the Hamburgerlar.

Points Have a One-Year Validity

Customers should note that points will expire after one year, encouraging regular use of the app to maximize benefits from their purchases at the fast-food chain.