Beef bowl chain Sukiya is launching a customer loyalty campaign for October 2025 that generously rewards repeat visits with bonus d Points. The promotion is designed to offer increasing benefits the more often customers dine in, providing a great incentive for regulars.

How the Campaign Works

From October 1 to October 31, customers at Sukiya locations across Japan (excluding the Shikoku region) can earn multiplied d Points on their purchases. To qualify, simply present your d Points card when paying for a meal totaling 200 yen or more (including tax), earning at least one point. The multiplier is based on the number of separate visits during the campaign period.

Unlocking Greater Rewards

The bonus structure is straightforward: 1 visit earns the standard 1x points, 2 visits unlock a 2x multiplier, 3 visits jump to a 5x bonus, 4 visits grant a 10x multiplier, and 5 or more visits max out the reward at an impressive 15x the standard points. Visits are counted once per calendar day, so multiple visits on the same day will not accelerate the multiplier progression.

A Win for Loyal Customers

This campaign is a boon for fans of Sukiya's affordable gyudon and other dishes. It effectively lowers the cost for frequent patrons and encourages customers to make Sukiya their regular lunch or dinner spot throughout the month. For those who already visit often, it's an easy way to accumulate points quickly for future discounts or other d Point rewards.