Tokyo Station to Host Final Suica Penguin Fair with Limited Sweets and Collectible Goods

September 14, 2026

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Summary

Gransta Tokyo will hold its final Suica Penguin Fair from September 23 to October 21, 2026. The much-loved character, created for the Suica transport card in 2001, is scheduled to graduate at the end of fiscal 2026. Visitors can shop for exclusive sweets, collectible tins, castella, chocolates, macarons, rice crackers and traditional Japanese treats. A wide selection of stationery, towels, keychains, planners and other character goods will also be available. Many items are limited in quantity, including castella, rice crackers and manju boxes. Customers who spend at least 2,000 yen in one transaction and pay with Suica or another transportation electronic money service can receive a commemorative ballpoint pen while supplies last. If you are visiting Tokyo Station, read the full article for the featured products, prices and participating stores.

A final celebration for a beloved Japanese railway character

Gransta Tokyo, the shopping and dining complex inside JR Tokyo Station, will host the “Suica Penguin Fair FINAL” from September 23 to October 21, 2026. The event will be the last Suica Penguin fair held at Gransta, offering fans one more opportunity to purchase special sweets, souvenirs and character goods before the popular mascot’s planned retirement.

The Suica Penguin was introduced alongside the Suica electronic railway fare card in 2001. Since then, the character has become a familiar part of daily life in Japan, appearing on transport-related campaigns, station merchandise, stationery, confectionery and regional promotional goods. JR East has announced that the Suica Penguin will graduate at the end of fiscal 2026, in March 2027, marking the 25th anniversary of Suica.

For international visitors, Suica is more than a train ticket. The rechargeable card can be used on many trains, subways and buses across Japan, as well as at convenience stores, vending machines and other participating shops. Its friendly penguin design has helped make an otherwise technical transportation service feel approachable and memorable.

Limited sweets designed for collecting

The final fair will feature a wide range of Gransta-exclusive and limited-time products. One highlight is the “Suica Penguin Caramel Butter Sandwich,” available in four collectible tins. The tins carry different messages and facial expressions, including “thank you,” “love you,” “good work” and “take a break.” The raisin and chocolate-apricot varieties are each sold in packs of three for 1,780 yen, including tax. After the sweets are enjoyed, the tins can be reused as small storage cases.

Mikadoya TOKYO will offer a three-piece “Manju Suica Penguin BOX” for 698 yen. The fried manju feature Suica Penguin expressions and will be limited to 1,200 boxes during the event. BURDIGALA TOKYO will sell “Biscuitine from Hiroo – Come This Way, Suica Penguin” for 2,990 yen, combining pistachio, cranberry cheese and marron glacé flavors with a confectionery Suica Penguin.

Other limited offerings include a Suica Penguin castella from nuevo by BUNMEIDO for 1,188 yen, limited to 800 pieces, and Suica Penguin rice crackers from Fujimido for 770 yen, limited to 1,000 bags. Caffarel -Il Gianduia- will sell two chocolate assortments: a five-piece Suica Penguin tin for 1,728 yen and a seven-piece trunk tin for 2,484 yen.

Visitors can also find maple karinto from Nihonbashi Nishikobayashi PLUS, a limited-package cup of kuzumochi from Funabashiya Koyomi, Ladurée macarons, Suica Penguin canelés from Canele Rité and printed chocolate from TOKYO!!!. Prices range from 550 yen for the kuzumochi to 5,076 yen or more for an eight-piece macaron box.

Stationery, fashion accessories and special gifts

The fair will also appeal to collectors looking for practical souvenirs. Hobonichi Techo Store will offer a Suica Penguin mini planner keychain for 1,320 yen, a Tokyo-themed Hobonichi Weeks planner for 3,190 yen in Japanese and 3,300 yen in English, plus a set of “Tokotoko” stickers for 550 yen.

Additional merchandise includes acrylic keychains, sticker packs, small traditional Japanese cloths, handkerchiefs, towels, embroidered brooches, an Inden leather coin purse priced at 2,970 yen and Suica Penguin hand towels for 660 yen. These products combine the character’s cheerful design with useful items that are easy for travelers to carry home.

Free bonus for eligible purchases

During the fair, customers who spend at least 2,000 yen, including tax, in a single transaction at participating stores and pay with Suica or another transportation electronic money service will receive one original Suica Penguin ballpoint pen. The pens come in white or black and will be distributed at random while supplies last. Purchases cannot be combined across separate transactions.

Participating stores include the confectionery, stationery, gift and accessory shops featured in the fair, such as (NO) RAISIN SANDWICH, Mikadoya TOKYO, BURDIGALA TOKYO, nuevo by BUNMEIDO, Fujimido, Caffarel -Il Gianduia-, Ladurée, Hobonichi Techo Store, Kamawanu GIFT STAND, OLD-FASHIONED STORE TOKYO, INDEN・YA×JIZAING and Trainiart Tokyo.

Because many products are available only in limited quantities, fans and visitors planning a Tokyo Station stop may want to check availability early. The event offers a distinctly Japanese shopping experience: a celebration of railway culture, character design, seasonal sweets and thoughtful souvenirs gathered in one of Japan’s busiest transport hubs.